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Research Studies
A Comprehensive List of All AB Lab Experiments

AI robots and money

​Algorithms vs. Managers

There's an "AI" in fairness. But do we see fairness in AI? We tested perceptions of AI vs. managers' judgment in healthcare distribution.
Neon sign saying blah blah blah

Big Words

Is an eloquent vocabulary a mark of sophistication, or merely a pretentious facade in the eyes of your peers?
Bulleted list

Bulleted Lists & Memory

We live in an era of information overload. Can bulleted lists help us remember key details?
Colors palette

Colors & Emotions

Do different colors like red and blue affect our emotions, as commonly believed?
COVID-19 mask

COVID Mask Perceptions

Wearing a mask may help prevent the spread of COVID-19. But some choose not to due to social norms. So we tested how wearing a mask affects perceptions of you.
Email inbox

​Email Signatures

So many of us put our business card info at the end of our emails. But does it actually affect customers' perceptions?
Exclamation Mark warning sign

Emails & Exclamations!

​Do exclamation marks in work emails affect your likability? Does gender or age matter? Read on and find out!
Money distributed

Fairness in Distribution

How pay is allocated can affect employees' perceptions of fairness. We tested three ways of slicing the pie, egalitarian, merit-based, and lottery.
News on fire

Hot Topics

What research topics do people really want to see? We surveyed 1,000 people to find out. Then we tested if those topics differ by personality or demographics.
Logos

Logos

Organizations use logos to help market their brand. But can a simple logo really enhance customers' perceptions?
Different measures

Measuring Value

Businesses use a handful of metrics to measure the value they create. But how satisfied are everyday people with these metrics?
Chinese national flag

Negotiations & Nationality

Do U.S. tensions with other countries like China affect negotiation outcomes for everyday people from those countries?
Phone ringing

Phone Call Anxiety

Some of us hate phone calls. But are those unexpected calls, particularly from unknown numbers, enough to trigger real anxiety? 
Slang words

Slang

Does slang affect how nice, smart, likable, and trustworthy others think you are? Tbh, the results were lit fam.
iPhone displaying Instagram

Social Media & Mood

Can social media affect our mental well-being? We tested whether luxury posts, memes, or cute animals help or hurt in the short-term.
Video game arcade retro

Video Games vs. Table Games

Do men and women enjoy different types of games? We surveyed both sexes to find out which types of games they prefer.
Money

Startup Fundraising

Can you attract more startup money as a non-profit or for-profit? Soliciting friends or acquaintances? Selling edgy or mainstream products? Our survey experiment provides some answers.
Keyboard letters

Typos

We all make mistakes when it comes to typing. Even at work. But does it affect how others think of us?
Chess knights opposed to each other

Zero-Sum Politics

Do certain political parties view society as more win-lose than others? And how does President Donald Trump affect this thinking?
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  • Home
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  • Our Approach
  • Authors
  • 15-Seconds