All Research Studies

Algorithms vs. Managers

There's an "AI" in fairness. But do we see fairness in AI? We tested perceptions of AI vs. managers' judgment in healthcare distribution.

Big Words

Is an eloquent vocabulary a mark of sophistication, or merely a pretentious facade in the eyes of your peers?

Bulleted Lists & Memory

We live in an era of information overload. Can bulleted lists help us remember key details?

Cancer Researcher Perceptions

We hate cancer. So, do cancer researchers get a likability boost for the work they do?

Climate Change Denial

Are deniers of human-caused climate change viewed as less intelligent? Political beliefs matter, and that's where it gets interesting.

Colors & Emotions

Do different colors like red and blue affect our emotions, as commonly believed?

COVID Mask Perceptions

Wearing a mask may help prevent the spread of COVID-19. But some choose not to due to social norms. So we tested how wearing a mask affects perceptions of you.

Email Address Domains: Gmail vs. Yahoo

If you use an email address from a domain other than Gmail, you may wonder if it affects your professionalism. We tested it.

Email Signatures

So many of us put our business card info at the end of our emails. But does it actually affect customers' perceptions?

Emails & Exclamations!

Do exclamation marks in work emails affect your likability? Does gender or age matter? Read on and find out!

Fairness in Distribution

How pay is allocated can affect employees' perceptions of fairness. We tested three ways of slicing the pie, egalitarian, merit-based, and lottery.

Green Products and Likability

It's not easy (or cheap) being green. But buying environmentally friendly products may give you a likability bump with the right people.

Hot Topics

What research topics do people really want to see? We surveyed 1,000 people to find out. Then we tested if those topics differ by personality or demographics.

Logos

Organizations use logos to help market their brand. But can a simple logo really enhance customers' perceptions?

Measuring Value

Businesses use a handful of metrics to measure the value they create. But how satisfied are everyday people with these metrics?

Meetings: Office vs. Café

Thinking about where to schedule your next meeting? We tested whether team members prefer meeting in the office or a café.

Negotiations & Nationality

Do U.S. tensions with other countries like China affect negotiation outcomes for everyday people from those countries?

Phone Call Anxiety

Some of us hate phone calls. But are those unexpected calls, particularly from unknown numbers, enough to trigger real anxiety?

Slang

Does slang affect how nice, smart, likable, and trustworthy others think you are? Tbh, the results were lit fam.

Social Media & Mood

Can social media affect our mental well-being? We tested whether luxury posts, memes, or cute animals help or hurt in the short-term.

Sports Car Driver Likability

More and more URL domains other than .com have been springing up. We tested whether internet users trust .com or .net more.

Startup Fundraising

Can you attract more startup money as a non-profit or for-profit? Soliciting friends or acquaintances? Selling edgy or mainstream products? Our survey experiment provides some answers.