Research on Research
A Comprehensive List of All AB Lab Experiments
Algorithms vs. Managers
There's an "AI" in fairness. But do we see fairness in AI? We tested perceptions of AI vs. managers' judgment in healthcare distribution.
Is an eloquent vocabulary a mark of sophistication, or merely a pretentious facade in the eyes of your peers?
Bulleted Lists & Memory
We live in an era of information overload. Can bulleted lists help us remember key details?
Colors & Emotions
Do different colors like red and blue affect our emotions, as commonly believed?
COVID Mask Perceptions
Wearing a mask may help prevent the spread of COVID-19. But some choose not to due to social norms. So we tested how wearing a mask affects perceptions of you.
So many of us put our business card info at the end of our emails. But does it actually affect customers' perceptions?
Emails & Exclamations!
Do exclamation marks in work emails affect your likability? Does gender or age matter? Read on and find out!
Fairness in Distribution
How pay is allocated can affect employees' perceptions of fairness. We tested three ways of slicing the pie, egalitarian, merit-based, and lottery.
What research topics do people really want to see? We surveyed 1,000 people to find out. Then we tested if those topics differ by personality or demographics.
Organizations use logos to help market their brand. But can a simple logo really enhance customers' perceptions?
Businesses use a handful of metrics to measure the value they create. But how satisfied are everyday people with these metrics?
Negotiations & Nationality
Do U.S. tensions with other countries like China affect negotiation outcomes for everyday people from those countries?
Phone Call Anxiety
Some of us hate phone calls. But are those unexpected calls, particularly from unknown numbers, enough to trigger real anxiety?
Does slang affect how
nice, smart, likable, and trustworthy others think you are? Tbh, the results were lit fam.
Social Media & Mood
Can social media affect our mental well-being? We tested whether luxury posts, memes, or cute animals help or hurt in the short-term.
Can you attract more startup money as a non-profit or for-profit? Soliciting friends or acquaintances? Selling edgy or mainstream products? Our survey experiment provides some answers.
We all make mistakes when it comes to typing. Even at work. But does it affect how others think of us?
Video Games vs. Table Games
Do men and women enjoy different types of games? We surveyed both sexes to find out which types of games they prefer.
Do certain political parties view society as more win-lose than others? And how does President Donald Trump affect this thinking?
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Research on Research