AB Labs Website Privacy Policy
INTRODUCTION
AB Labs (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
We gratefully acknowledge Termly and their Privacy Policy Generator for providing a template for this Privacy Policy.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, email address, and demographic information, such as your age, gender, and interests, that you voluntarily give to us when you choose to participate in various activities related to the Site, such as research studies and surveys. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site.
Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
Financial Data
Financial information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processors, Donorbox or Paypal, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
Mobile Device Data
Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.
Third-Party Data
Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Site permission to access this information.
Research Study Data
Personal and other information you may provide when responding to surveys or research studies.
Data from Contests, Giveaways, and Surveys
Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.
USE OF YOUR INFORMATION
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
● Administer promotions or contests.
● Decide what types of research studies to conduct.
● Compile anonymous statistical data and analysis for use internally or with third parties.
● Assist law enforcement and respond to subpoena.
● Create and manage your account.
● Deliver targeted advertising, newsletters, and other information regarding promotions and the Site to you.
● Email you regarding your account or order.
● Fulfill and manage orders, payments, and other transactions related to the Site.
● Generate a personal profile about you to make future visits to the Site more personalized.
● Increase the efficiency and operation of the Site.
● Monitor and analyze usage and trends to improve your experience with the Site.
● Notify you of updates to the Site.
● Offer new products, services, and recommendations to you.
● Perform other business activities as needed.
● Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
● Process payments and refunds.
● Request feedback and contact you about your use of the Site.
● Resolve disputes and troubleshoot problems.
● Send you a newsletter.
● Solicit support for the Site.
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Marketing Communications
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
Online Postings
When you post comments, contributions or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity.
Third-Party Advertisers
We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site and other websites that are contained in web cookies in order to provide advertisements about goods and services of interest to you.
Business Partners
We may share your information with our business partners to offer you certain products, services or promotions.
Other Third Parties
We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
Sale or Bankruptcy
If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline to honor commitments we made in this Privacy Policy.
We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.
TRACKING TECHNOLOGIES
Cookies and Web Beacons
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.
Internet-Based Advertising
Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Website Analytics
We may also partner with selected third-party vendors, such as Google Analytics, Mailchimp, Weebly, and others to allow tracking technologies and remarketing services on the Site through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions.
If you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor (for example, the Google Analytics Opt-out Browser Add-on), or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.
THIRD-PARTY WEBSITES
The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
POLICY FOR CHILDREN
We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us via our contact page, email, or other contact information we have provided.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
OPTIONS REGARDING YOUR INFORMATION
Emails and Communications
If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:
● Noting your preferences at the time you register your account with the Site [or our mobile application]
● Logging into your account settings and updating your preferences.
● Contacting us using the contact information provided below
If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.
CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to us using the contact information we have provided.
If you are under 18 years of age, reside in California, and have a registered account with the Site, you have the right to request removal of unwanted data that you publicly post on the Site. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site, but please be aware that the data may not be completely or comprehensively removed from our systems.
AB Labs (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
We gratefully acknowledge Termly and their Privacy Policy Generator for providing a template for this Privacy Policy.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, email address, and demographic information, such as your age, gender, and interests, that you voluntarily give to us when you choose to participate in various activities related to the Site, such as research studies and surveys. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site.
Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
Financial Data
Financial information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processors, Donorbox or Paypal, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
Mobile Device Data
Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.
Third-Party Data
Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Site permission to access this information.
Research Study Data
Personal and other information you may provide when responding to surveys or research studies.
Data from Contests, Giveaways, and Surveys
Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.
USE OF YOUR INFORMATION
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
● Administer promotions or contests.
● Decide what types of research studies to conduct.
● Compile anonymous statistical data and analysis for use internally or with third parties.
● Assist law enforcement and respond to subpoena.
● Create and manage your account.
● Deliver targeted advertising, newsletters, and other information regarding promotions and the Site to you.
● Email you regarding your account or order.
● Fulfill and manage orders, payments, and other transactions related to the Site.
● Generate a personal profile about you to make future visits to the Site more personalized.
● Increase the efficiency and operation of the Site.
● Monitor and analyze usage and trends to improve your experience with the Site.
● Notify you of updates to the Site.
● Offer new products, services, and recommendations to you.
● Perform other business activities as needed.
● Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
● Process payments and refunds.
● Request feedback and contact you about your use of the Site.
● Resolve disputes and troubleshoot problems.
● Send you a newsletter.
● Solicit support for the Site.
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Marketing Communications
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
Online Postings
When you post comments, contributions or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity.
Third-Party Advertisers
We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site and other websites that are contained in web cookies in order to provide advertisements about goods and services of interest to you.
Business Partners
We may share your information with our business partners to offer you certain products, services or promotions.
Other Third Parties
We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
Sale or Bankruptcy
If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline to honor commitments we made in this Privacy Policy.
We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.
TRACKING TECHNOLOGIES
Cookies and Web Beacons
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.
Internet-Based Advertising
Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Website Analytics
We may also partner with selected third-party vendors, such as Google Analytics, Mailchimp, Weebly, and others to allow tracking technologies and remarketing services on the Site through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions.
If you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor (for example, the Google Analytics Opt-out Browser Add-on), or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.
THIRD-PARTY WEBSITES
The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
POLICY FOR CHILDREN
We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us via our contact page, email, or other contact information we have provided.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
OPTIONS REGARDING YOUR INFORMATION
Emails and Communications
If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:
● Noting your preferences at the time you register your account with the Site [or our mobile application]
● Logging into your account settings and updating your preferences.
● Contacting us using the contact information provided below
If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.
CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to us using the contact information we have provided.
If you are under 18 years of age, reside in California, and have a registered account with the Site, you have the right to request removal of unwanted data that you publicly post on the Site. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site, but please be aware that the data may not be completely or comprehensively removed from our systems.
AB App Privacy Policy
This Privacy Policy applies to the AB App service (“AB App”) offered by AB Labs, Inc. (“AB Labs”), except where otherwise noted. The AB App is for use by individuals and organizations who make and administer surveys on the AB App (“Makers”) and individuals seeking to take surveys on the AB App ("Takers"). The following sections explain how AB Labs acquires, uses, and shares the personal data you provide and your choices regarding how your personal data is accessed, used, and changed.
The following sections of this Privacy Policy provide specific details for Makers and for Takers, respectively.
Privacy for Makers
Making and administering an AB App survey requires us to collect some information about you. Below is a summary of the information we collect, how we use it, and what options you have for managing it.
What information we collect:
Account information: To use the AB App you must first sign up for an account using your email address and a password of your choosing.
Billing information: To use certain features of the AB App you must provide payment, which requires you to provide your financial information for form of payment (e.g., credit card number, expiration date, name on card, and billing address)
Usage Data: When you use or interact with the AB App, we collect usage data such as what features of the app you use, how frequently you use them and when. We may also collect log data such as Internet service provider, operating system, trend data, and data needed to ensure the AB App functions properly.
Device Data: We receive data from the device you use to access the AB App, such as your phone model, phone operating system version, and IP address, which may be used to approximate your geographic location (for example, in what state you reside).
Survey Data: The text, images, questions, and options you use to make your survey, as well as the responses from Takers, are stored by us for you. We may also occasionally create and administer surveys to you and other Makers.
How we use your information:
Your information enables us to provide AB App services and improve those services. Most commonly this entails us conducting statistical analyses on de-identified, aggregated data. For example, we may analyze your and other Makers’ usage data to identify the most common days and times that Makers create and launch their surveys to help us allocate AB Labs staff time for customer support. As another example, we may analyze average Taker completion rates across certain types of survey content that you create (e.g., images vs. text) to understand how to optimize the Taker experience. AB Labs may also use machine learning or similar techniques on Takers’ responses to your surveys to optimize the quality of future response data and adherence to our Terms of Use.
We may also occasionally send you emails to the email address you provide us. For example, we may send you promotional emails, transactional notices, or announcements related to the AB App service.
We will not share your data with other third parties except when (a) we have provided you notice, including in this privacy policy, (b) we have obtained your consent, including via your account's opt-in/opt-out settings, (c) we have anonymized the information, so that you cannot reasonably be identified by it, (d) we have provided a Taker access to their survey response data upon request, (e) AB Labs is party to a change in ownership or structure, such as a merger or acquisition, (f) required by law.
How you can control your information:
You may delete your AB App surveys and response data via the in-app deletion function.
You may unsubscribe from promotional emails via the unsubscribe link contained within those emails, or within the AB App.
You may have other rights depending on state or local laws that apply to you.
Privacy for Takers
The AB App connects survey Makers with survey Takers to facilitate the collection, analysis, and reporting of insights from data. This requires us to collect some information about you. Below is a summary of the information we collect, how we use it, and what options you have for managing it.
Information we obtain from you:
Account information: To use the AB App you must first sign up for an account using your email address and a password of your choosing.
Profile information: Makers may want to limit their surveys to only certain types of Takers, or analyze differences in survey results across certain types of Takers. To enable this feature and broaden your access to such surveys, we collect demographic data and data about your opinions, interests, attitudes, personality, values, and lifestyle through AB App surveys created and administered by us. For example, we may ask you about your demographic data such as age, gender, income, education, and political beliefs, personality traits like how extroverted or creative you consider yourself to be, and lifestyle choices like how often you use social media. Some of this data may be considered sensitive data. You always have the right to refuse to respond to any survey questions, though this may limit the surveys available to you.
Usage Data: When you use or interact with the AB App, we collect usage data such as what features of the app you use, how frequently you use them and when. We may also collect log data such as Internet service provider, operating system, trend data, and data needed to ensure the AB App functions properly.
Device Data: We receive data from the device you use to access the AB App, such as your phone model, phone operating system version, and IP address, which may be used to approximate your geographic location (for example, in what state you reside).
Survey Data: When you take a survey from a Maker we obtain, store, and analyze your responses.
Bank information: To receive payment for taking surveys on the AB App you must provide your bank information, such as routing and account number, or third-party payment processing information (e.g., PayPal).
How we use your information:
Generally, we use your information in connection with providing AB App services to you and to Makers.
We use your account information to enable you to use the AB App and contact you regarding relevant AB Labs business. For example, we may occasionally send you transactional notices, promotional emails, or announcements related to the AB App service to the email address you provide us.
We use your profile information to broaden your access to surveys, to enable Makers to administer their surveys to Takers with certain characteristics, and to enable Makers to analyze differences in their survey results across Takers with certain characteristics. As an example, a Maker may want to survey only people under the age of 50, so providing your age as part of your profile may make you eligible for that survey if you are under 50. That same Maker may also want to statistically test for differences in responses between men and women, which may only be possible if a sufficient number of Takers have their gender included in their profiles. We do NOT share your contact information with Makers as part of this process.
Your usage, device, and survey data enable us to provide AB App services and improve those services. Most commonly this entails us conducting statistical analyses on de-identified, aggregated data. For example, we may analyze your and other Takers’ usage data to identify the most common days and times that Takers respond to surveys, which helps Makers know when to launch their surveys and helps us allocate AB Labs staff time for user support. As another example, we may analyze average Taker completion rates across certain types of survey content that you create (e.g., images vs. text) to understand how to optimize the Taker and Maker experience. AB Labs may also use machine learning or similar techniques on your and other Takers’ responses to improve the quality of survey data and monitor adherence to our Terms of Use.
Survey responses that you provide to Makers are shared with those Makers. We may also disclose your age and gender to Makers as part of their survey results, however we do NOT include your email address or other contact information as part of this disclosure. In addition, Makers may limit their surveys to Takers with certain profile characteristics, which implies that Takers responding to those surveys have those characteristics. Makers may also be able to see approximately how many Takers in the AB App population of survey Takers have those characteristics, as this may help them decide whether or not to limit their survey to only those Takers with those characteristics.
It may also be necessary to share your personal information with service providers who help maintain or improve AB App services. For example, we may share your information with third-party payment providers to facilitate your financial transactions on the AB App.
We also compile statistics using de-identified aggregated data from Takers to help Makers understand the characteristics of our survey Taker population. These statistics include facts like the average age of the AB App Taker population or ratio of men to women. We typically publish these statistics on our website, in promotional materials, and related channels.
We will not share your data with other third parties except when (a) we have provided you notice, including in this privacy policy, (b) we have obtained your consent, including via your account's opt-in/opt-out settings, (c) we have anonymized the information, so that you cannot reasonably be identified by it, (e) AB Labs is party to a change in ownership or structure, such as a merger or acquisition, or (f) required by law.
How you can control your information:
To further protect your privacy and the confidentiality of your data, you have several other options.
You can always refuse to answer a survey question, though refusing to answer certain profile questions or Makers’ surveys may limit your ability to take surveys on the AB App. Taking surveys on the AB App is always voluntary and you can stop at any time.
You can edit your account and profile information through AB App’s account settings or by contacting us at [email protected].
You can contact a Maker of a survey you have responded to through the AB App [feature] and request deletion of your data for that survey. The Maker can then delete that data in the AB App and in other mediums in which they have stored the data.
You can delete you AB Account, including your account information and profile information, using the in-app Delete My Account feature or by contacting us at [email protected]. We will process your request within a reasonable amount of time. This will not delete survey response data that you provided to Makers; to do so, you must contact the Makers directly.
We may maintain the data that you have provided to AB Labs and Makers while your account is active, or when necessary for legal purposes (e.g., contract enforcement, dispute resolution, or requirements by federal, state, or local law) or service purposes for you.
You may have other rights depending on federal, state, or local laws that apply to you.
Rewards for taking surveys:
AB Labs may offer financial or nonfinancial incentives for participating in AB App surveys. These incentives require you to respond to surveys using your AB App account. More details about these rewards and how to obtain them are provided in our rewards offers and notices. We may add or discontinue certain reward programs at any time. As always, your participation in AB App surveys is voluntary and you may stop at any time.
Additional Considerations
Where your information is processed and stored: Your personal data may be stored and processed in the United States or any other country where AB Labs or its service providers maintain facilities. We currently maintain offices in the United States.
Data security: We take the security of your data seriously, and use standard industry practices to protect your data during collection, use, and storage.
Updates to this privacy policy: We may modify this privacy policy from time to time, at any time. We will notify you via email or within the AB App when such modifications take place, along with when these modifications take effect. We will post the new privacy policy in the AB App.
Children under 18: AB App services are for adults 18 years of age or older. No minors under the age of 18 are allowed to create an AB App account or use the app.
Contact Us
If you have questions or comments about this Privacy Policy, please contact us via our Contact page or the email address or address provided in our email communications.
The following sections of this Privacy Policy provide specific details for Makers and for Takers, respectively.
Privacy for Makers
Making and administering an AB App survey requires us to collect some information about you. Below is a summary of the information we collect, how we use it, and what options you have for managing it.
What information we collect:
Account information: To use the AB App you must first sign up for an account using your email address and a password of your choosing.
Billing information: To use certain features of the AB App you must provide payment, which requires you to provide your financial information for form of payment (e.g., credit card number, expiration date, name on card, and billing address)
Usage Data: When you use or interact with the AB App, we collect usage data such as what features of the app you use, how frequently you use them and when. We may also collect log data such as Internet service provider, operating system, trend data, and data needed to ensure the AB App functions properly.
Device Data: We receive data from the device you use to access the AB App, such as your phone model, phone operating system version, and IP address, which may be used to approximate your geographic location (for example, in what state you reside).
Survey Data: The text, images, questions, and options you use to make your survey, as well as the responses from Takers, are stored by us for you. We may also occasionally create and administer surveys to you and other Makers.
How we use your information:
Your information enables us to provide AB App services and improve those services. Most commonly this entails us conducting statistical analyses on de-identified, aggregated data. For example, we may analyze your and other Makers’ usage data to identify the most common days and times that Makers create and launch their surveys to help us allocate AB Labs staff time for customer support. As another example, we may analyze average Taker completion rates across certain types of survey content that you create (e.g., images vs. text) to understand how to optimize the Taker experience. AB Labs may also use machine learning or similar techniques on Takers’ responses to your surveys to optimize the quality of future response data and adherence to our Terms of Use.
We may also occasionally send you emails to the email address you provide us. For example, we may send you promotional emails, transactional notices, or announcements related to the AB App service.
We will not share your data with other third parties except when (a) we have provided you notice, including in this privacy policy, (b) we have obtained your consent, including via your account's opt-in/opt-out settings, (c) we have anonymized the information, so that you cannot reasonably be identified by it, (d) we have provided a Taker access to their survey response data upon request, (e) AB Labs is party to a change in ownership or structure, such as a merger or acquisition, (f) required by law.
How you can control your information:
You may delete your AB App surveys and response data via the in-app deletion function.
You may unsubscribe from promotional emails via the unsubscribe link contained within those emails, or within the AB App.
You may have other rights depending on state or local laws that apply to you.
Privacy for Takers
The AB App connects survey Makers with survey Takers to facilitate the collection, analysis, and reporting of insights from data. This requires us to collect some information about you. Below is a summary of the information we collect, how we use it, and what options you have for managing it.
Information we obtain from you:
Account information: To use the AB App you must first sign up for an account using your email address and a password of your choosing.
Profile information: Makers may want to limit their surveys to only certain types of Takers, or analyze differences in survey results across certain types of Takers. To enable this feature and broaden your access to such surveys, we collect demographic data and data about your opinions, interests, attitudes, personality, values, and lifestyle through AB App surveys created and administered by us. For example, we may ask you about your demographic data such as age, gender, income, education, and political beliefs, personality traits like how extroverted or creative you consider yourself to be, and lifestyle choices like how often you use social media. Some of this data may be considered sensitive data. You always have the right to refuse to respond to any survey questions, though this may limit the surveys available to you.
Usage Data: When you use or interact with the AB App, we collect usage data such as what features of the app you use, how frequently you use them and when. We may also collect log data such as Internet service provider, operating system, trend data, and data needed to ensure the AB App functions properly.
Device Data: We receive data from the device you use to access the AB App, such as your phone model, phone operating system version, and IP address, which may be used to approximate your geographic location (for example, in what state you reside).
Survey Data: When you take a survey from a Maker we obtain, store, and analyze your responses.
Bank information: To receive payment for taking surveys on the AB App you must provide your bank information, such as routing and account number, or third-party payment processing information (e.g., PayPal).
How we use your information:
Generally, we use your information in connection with providing AB App services to you and to Makers.
We use your account information to enable you to use the AB App and contact you regarding relevant AB Labs business. For example, we may occasionally send you transactional notices, promotional emails, or announcements related to the AB App service to the email address you provide us.
We use your profile information to broaden your access to surveys, to enable Makers to administer their surveys to Takers with certain characteristics, and to enable Makers to analyze differences in their survey results across Takers with certain characteristics. As an example, a Maker may want to survey only people under the age of 50, so providing your age as part of your profile may make you eligible for that survey if you are under 50. That same Maker may also want to statistically test for differences in responses between men and women, which may only be possible if a sufficient number of Takers have their gender included in their profiles. We do NOT share your contact information with Makers as part of this process.
Your usage, device, and survey data enable us to provide AB App services and improve those services. Most commonly this entails us conducting statistical analyses on de-identified, aggregated data. For example, we may analyze your and other Takers’ usage data to identify the most common days and times that Takers respond to surveys, which helps Makers know when to launch their surveys and helps us allocate AB Labs staff time for user support. As another example, we may analyze average Taker completion rates across certain types of survey content that you create (e.g., images vs. text) to understand how to optimize the Taker and Maker experience. AB Labs may also use machine learning or similar techniques on your and other Takers’ responses to improve the quality of survey data and monitor adherence to our Terms of Use.
Survey responses that you provide to Makers are shared with those Makers. We may also disclose your age and gender to Makers as part of their survey results, however we do NOT include your email address or other contact information as part of this disclosure. In addition, Makers may limit their surveys to Takers with certain profile characteristics, which implies that Takers responding to those surveys have those characteristics. Makers may also be able to see approximately how many Takers in the AB App population of survey Takers have those characteristics, as this may help them decide whether or not to limit their survey to only those Takers with those characteristics.
It may also be necessary to share your personal information with service providers who help maintain or improve AB App services. For example, we may share your information with third-party payment providers to facilitate your financial transactions on the AB App.
We also compile statistics using de-identified aggregated data from Takers to help Makers understand the characteristics of our survey Taker population. These statistics include facts like the average age of the AB App Taker population or ratio of men to women. We typically publish these statistics on our website, in promotional materials, and related channels.
We will not share your data with other third parties except when (a) we have provided you notice, including in this privacy policy, (b) we have obtained your consent, including via your account's opt-in/opt-out settings, (c) we have anonymized the information, so that you cannot reasonably be identified by it, (e) AB Labs is party to a change in ownership or structure, such as a merger or acquisition, or (f) required by law.
How you can control your information:
To further protect your privacy and the confidentiality of your data, you have several other options.
You can always refuse to answer a survey question, though refusing to answer certain profile questions or Makers’ surveys may limit your ability to take surveys on the AB App. Taking surveys on the AB App is always voluntary and you can stop at any time.
You can edit your account and profile information through AB App’s account settings or by contacting us at [email protected].
You can contact a Maker of a survey you have responded to through the AB App [feature] and request deletion of your data for that survey. The Maker can then delete that data in the AB App and in other mediums in which they have stored the data.
You can delete you AB Account, including your account information and profile information, using the in-app Delete My Account feature or by contacting us at [email protected]. We will process your request within a reasonable amount of time. This will not delete survey response data that you provided to Makers; to do so, you must contact the Makers directly.
We may maintain the data that you have provided to AB Labs and Makers while your account is active, or when necessary for legal purposes (e.g., contract enforcement, dispute resolution, or requirements by federal, state, or local law) or service purposes for you.
You may have other rights depending on federal, state, or local laws that apply to you.
Rewards for taking surveys:
AB Labs may offer financial or nonfinancial incentives for participating in AB App surveys. These incentives require you to respond to surveys using your AB App account. More details about these rewards and how to obtain them are provided in our rewards offers and notices. We may add or discontinue certain reward programs at any time. As always, your participation in AB App surveys is voluntary and you may stop at any time.
Additional Considerations
Where your information is processed and stored: Your personal data may be stored and processed in the United States or any other country where AB Labs or its service providers maintain facilities. We currently maintain offices in the United States.
Data security: We take the security of your data seriously, and use standard industry practices to protect your data during collection, use, and storage.
Updates to this privacy policy: We may modify this privacy policy from time to time, at any time. We will notify you via email or within the AB App when such modifications take place, along with when these modifications take effect. We will post the new privacy policy in the AB App.
Children under 18: AB App services are for adults 18 years of age or older. No minors under the age of 18 are allowed to create an AB App account or use the app.
Contact Us
If you have questions or comments about this Privacy Policy, please contact us via our Contact page or the email address or address provided in our email communications.