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Algorithms vs. ManagersThere's an "AI" in fairness. But do we see fairness in AI? We tested perceptions of AI vs. managers' judgment in healthcare distribution.
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Backpack vs. Laptop CaseBackpacks have historically been used by students. But recently they’ve become an option for carrying a work computer. We asked, how professional does this seem to co-workers?
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Commercializing ArtIs art still "art" when it's commercialized? We tested whether a creative work is still considered art if it’s sold as a product or mass-produced.
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Company vs. University ResearchDo people trust research from a company less than research from a university? We put it to the test using a simple experiment.
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Crypto EvangelistsInvesting in cryptocurrencies seems to be all the rage. But what do people actually think of crypto evangelists? We tested how talking about crypto affects one’s likability.
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Email Address FormalityWhat’s in a name? A lot, if it’s in your email address. We tested two common forms of personal email addresses to see if either is viewed as more professional.
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Email SignaturesSo many of us put our business card info at the end of our emails. But does it actually affect customers' perceptions?
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Gender and Performance PerceptionsDo people’s perceptions of work products differ for men vs. women? We designed a simple experiment to contribute to this growing area of research.
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Google Ads vs. Organic SearchAre people less likely to click on a website link from Google search when it’s an Ad vs. an organic search result? We tested it.
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LogosOrganizations use logos to help market their brands. But can a simple logo really enhance customers' perceptions?
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Made in ChinaAre U.S. consumers less likely to buy products from China than the USA? Check out Part 1 of our two-part study.
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Made in USAPart II of our “Made in” series investigates whether we favor products produced here in the U.S., and whether demographic factors matter.
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Measuring ValueBusinesses use a handful of metrics to measure the value they create. But how satisfied are everyday people with these metrics?
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Meeting in the MetaverseWe tested whether workers would look forward to a meeting in the Metaverse more or less than a meeting via Zoom.
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Meetings: Office vs. CaféWhere should you host your next business meeting? We tested whether people prefer meeting in the office or a café.
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Meta vs. Facebook: What's in a Name?Meta, formerly known as Facebook, changed its name while embroiled in controversy. Did the name change deflect some of those negative perceptions?
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Negotiations & NationalityDo U.S. tensions with other countries like China affect negotiation outcomes for everyday people from those countries?
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Online Degree PerceptionsOnline degrees are becoming more common. Are these graduates perceived as just as competent as their in-person degree counterparts?
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Pay FairnessHow pay is allocated can affect employees' perceptions of fairness. We tested three ways of slicing the pie: egalitarian, merit-based, and lottery.
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Robots vs. ComputersBusinesses have started using robots in place of computers or people for certain jobs (e.g., at airports). Are people excited? Or are they raging against the machine?
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Sacrificing SleepWe all know someone who sleeps too little because they’re so busy. We tested whether that helps or hurts others' perceptions of them.
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Self-Employment PerceptionsDoes being self-employed earn you more or less respect than being an employee? Check out this experiment to find out.
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Startup FundraisingCan you attract more startup money as a non-profit or for-profit? Soliciting friends or acquaintances? Selling edgy or mainstream products? Our survey experiment provides some answers.
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Tipping for Poor ServiceWould you tip a rude waiter 5% or 15%? We tested whether it affects your likability among fellow diners, and whether their political beliefs matter.
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