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Company vs. University ResearchDo people trust research from a company less than research from a university? We put it to the test using a simple experiment.
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Hot TopicsWhat research topics do people really want to see? We surveyed 1,000 people to find out. Then we tested if those topics differ by personality or demographics.
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Ivy League ResearchDoes the status of Ivy league universities spill over to perceptions of their research? Or is the research of lesser-known schools perceived as equally credible?
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Old ResearchDoes research age like wine? Or milk? We designed an experiment to test whether old research is perceived as credible or obsolete.
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Trust in Search: Google vs. BingTrust in the information we search for online depends on many factors. Might it depend on the search engine we use?
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WSJ vs. CDC - Trust in ResearchPolitical conservatives have become less trusting of government institutions. So we wondered (and tested) whether they trust research reported by the Wall Street Journal more than the CDC.
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Wikipedia vs. EncyclopediaHas Wikipedia finally achieved the believability of traditional encyclopedias?
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