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Art
Research on creative works and our emotions

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Art-ificial Intelligence

AI is getting more creative. But do we consider its creations “art”? In this head-to-head experiment, we tested the extent to which a painting by an AI vs. human is considered “art”.
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B&W vs. Color

Visual art is often in color. But does color make an artwork more visually pleasing? We ran a fun, simple experiment to test it.
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Classic vs. Modern Art

What types of art do everyday people enjoy? Given the numerous styles of art out there, we tested whether everyday people find a few works of modern art more appealing than classic art.
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Colors & Emotions

Do different colors like red and blue affect our emotions, as commonly believed? Research has been mixed.
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Commercializing Art

Art is many things. But can commercial be one of them? We tested whether a creative work is still considered “art” if it’s sold as a product or mass-produced.
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Effort in Art

Does the amount of effort put into a creative work make it more or less likely to be considered “art?” We used a simple experiment to find out.
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European vs. U.S. Art

Is art perceived as more truly “art” when it comes from Europe? Or do Americans actually prefer U.S. art? We put it to the test with a clever experiment.
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Graffiti - Is it Art?

Is graffiti merely unlawful vandalism? Or do we consider it art? We tested this question and whether political beliefs matter.
Collection of logos

Logos

Organizations use logos to help market their brand. But can a simple logo really enhance customers' perceptions?
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Professional vs. Amateur Artist

Does being a “professional” in your field make others perceive your work as more authentic? We tested it with a sketch.
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  • Home
  • Research
    • Age
    • Art
    • Business
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    • Fashion & Style
    • Food & Beverage
    • Fun & Games
    • Gender
    • Health
    • Research on Research
    • Politics
    • Relationships
    • Social Justice
    • Technology
    • Work
    • Other
  • Our Approach
    • Why Experiments
    • Experiments How-To
  • Authors