Beer vs. Coke: Perceptions of (Not) Drinking

A common after-work activity is grabbing drinks with co-workers. Does choosing not to drink alcohol affect your image?

Chocolate Chip vs. Lofthouse Cookies

There's a soft spot in our stomachs for cookies. But are some cookies better than others? We survey tested whether soft frosted sugar cookies (Lofthouse cookies) are superior to chocolate chip.

Coffee: Black vs. Milk

Most U.S. adults drink coffee. Does how we drink it affect how our colleagues perceive us? We tested whether black coffee vs. coffee with milk affects perceptions of warmth and competence.

Homemade Food Psychology

There’s nothing like a homemade meal. But is that because it tastes better, or have social norms made us psychologically biased toward homemade food?

Tipping for Poor Service

Would you tip a rude waiter 5% or 15%? We tested whether it affects your likability among fellow diners, and whether their political beliefs matter.

Vegan Likability

Alongside the rise in vegetarian diets, vegan diets have become more popular. We wondered if perceptions of vegans are favorable, and whether age, politics, or dietary habits influence these perceptions.

Vegetarian Likability

Vegetarian diets are good for our health and the environment. But are perceptions of vegetarians also favorable? And do gender, politics, or dietary habits of the perceiver matter?

Vegetarian Labeled Food

Does a meal become less appetizing when it's labeled “vegetarian,” even when the ingredients are exactly the same? 

Wine Sophistication

Can a glass of wine make you seem more sophisticated? We designed a simple water vs. wine experiment to find out.