Cancer Researcher Perceptions

We hate cancer. So, do cancer researchers get a likability boost for the work they do? 

COVID Mask Perceptions

Wearing a mask may help prevent the spread of COVID-19. But some choose not to due to social norms. So we tested how wearing a mask affects perceptions of you.

Phone Call Anxiety

Some of us hate phone calls. But are those unexpected calls, particularly from unknown numbers, enough to trigger real anxiety? 

Runners and Cyclists and Walkers (Oh My!)

Outdoor exercise is healthy. But there may be friction between motorists and exercisers who flout traffic laws. Has this hurt the image of outdoor fitness folks?

Sacrificing Sleep

We all know someone who sleeps too little because they’re so busy. We tested whether it helps or hurts your likability.

Smoking - Does it Look Cool?

One reason people may choose to start smoking is they think it looks cool. But does it really? We put it to the test.

Social Media & Mood

Can social media affect our mental well-being? We tested whether luxury posts, memes, or cute animals help or hurt in the short-term.

Vegetarian Labeled Food

Does a meal become less appetizing when it's labeled “vegetarian,” even when the ingredients are exactly the same? 

WSJ vs. CDC - Trust in Research

Political conservatives have become less trusting of government institutions. So we wondered (and tested) whether they trust research reported by the Wall Street Journal more than the CDC.