Backpack vs. Laptop Case

Backpacks have historically been used by students. But recently they’ve become an option for carrying a work computer. We asked, how professional does this seem to co-workers?

iPhone vs. Android: Green Texts

Those green bubbles on iPhones when texting an Android user have been satirized by pop culture. But do we really think differently of Android vs. iPhone senders?

Mac vs. PC

Mac vs. PC. It's the quintessential battle in the tech-spec arena. But what about the arena of brand perceptions? We tested whether Mac users are perceived as more sophisticated.

Name Brand Clothing & Socioeconomic Status

Do clothes make the man? We tested whether name brand clothing vs. generic gives the wearer an image boost.

Name Brand Shoes & Likability

Do expensive name-brand shoes get a boost in likability over off-brands? We tested Nike’s Air Max 270s.

Smoking - Does it Look Cool?

One reason people may choose to start smoking is they think it looks cool. But does it really? We put it to the test.

Sports Car Perceptions

Does driving an exotic sports car affect one's likability? We used a simple experiment to test it.

Used vs. New Car Perceptions

Buying a new car might give the buyer a psychological boost. But does it affect how others perceive us?